{"product_id":"cote-dazur-la-cote-des-maures-plm-sainte-maxime-plage-dhiver-et-dete-1928-roger-broders-vintage-poster-print","title":"Cote d'Azur-La Cote des Maures, PLM, Sainte-Maxime, plage d'hiver et d'été · 1928 · Roger Broders - Vintage Poster Print","description":"\u003cp\u003e\u003cstrong\u003eCote d'Azur-La Cote des Maures, PLM, Sainte-Maxime, plage d'hiver et d'été\u003c\/strong\u003e - an original poster by Roger Broders, 1928.\u003c\/p\u003e\n\u003cp\u003eSainte-Maxime faces Saint-Tropez across its gulf, on the stretch of Var coastline sheltered by the wooded Massif des Maures. South-facing and mild in January, it was one of the resorts that made the Riviera's case for a winter season as well as a summer one - the claim the poster's own lettering makes.\u003c\/p\u003e\n\u003cp\u003eThe Paris-Lyon-Méditerranée was the largest of the French private railways, running the trunk route from the capital to the Alps and the Riviera until it was absorbed into the SNCF in 1938. Its publicity department was the most ambitious in Europe, and the posters it commissioned - Broders above all - are the reason we picture the French holiday the way we do.\u003c\/p\u003e\n\u003cp\u003eRoger Broders worked almost exclusively for the Paris-Lyon-Méditerranée railway between 1922 and 1932, producing around a hundred posters that did more than any other campaign to sell the Alps and the Côte d'Azur to French holidaymakers. His style is unmistakable: flat planes of unmodelled colour, landscape reduced to a few bold geometric masses, and a single elegantly dressed figure placed small against the view.\u003c\/p\u003e\n\u003cp\u003ePrepared from a high-resolution scan of an original lithographic poster, flattened and trimmed to the sheet so the design prints edge to edge. Printed on archival cotton-fibre paper to order, and available mounted or framed - both cut to size in our own workshop.\u003c\/p\u003e","brand":"The Grand Tour","offers":[{"title":"8\" x 12\"","offer_id":55039246074197,"sku":"THEGRANDTOUR003-I-8X12","price":25.95,"currency_code":"EUR","in_stock":true},{"title":"12\" x 18\"","offer_id":55039246106965,"sku":"THEGRANDTOUR003-I-12X18","price":33.95,"currency_code":"EUR","in_stock":true},{"title":"16\" x 24\"","offer_id":55039246303573,"sku":"THEGRANDTOUR003-I-16X24","price":41.95,"currency_code":"EUR","in_stock":true},{"title":"24\" x 36\"","offer_id":55039246336341,"sku":"THEGRANDTOUR003-I-24X36","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"20cm x 30cm","offer_id":55039246369109,"sku":"THEGRANDTOUR003-M-20X30","price":25.95,"currency_code":"EUR","in_stock":true},{"title":"30cm x 45cm","offer_id":55039246401877,"sku":"THEGRANDTOUR003-M-30X45","price":33.95,"currency_code":"EUR","in_stock":true},{"title":"40cm x 60cm","offer_id":55039246434645,"sku":"THEGRANDTOUR003-M-40X60","price":41.95,"currency_code":"EUR","in_stock":true},{"title":"60cm x 90cm","offer_id":55039246467413,"sku":"THEGRANDTOUR003-M-60X90","price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/6414\/6261\/files\/gallery-0_4adff59f-89a2-4b5d-90ad-e3b13731020a.jpg?v=1789745818","url":"https:\/\/theposteredit.com\/en-intl\/products\/cote-dazur-la-cote-des-maures-plm-sainte-maxime-plage-dhiver-et-dete-1928-roger-broders-vintage-poster-print","provider":"The Poster Edit","version":"1.0","type":"link"}